Sirge - Shopify Tracking App
Sirge's Shopify ad-tracking platform. Connects directly to Meta, TikTok, Google, and Shopify to track a customer's full journey from ad click to purchase, providing merchants with accurate attribution that ad platforms often overstate. Includes real-time analytics, link tracking, a brand health score, and customisable ROAS goal tracking, all surfaced through a single dashboard.
Overview
Full-stack development across the entire product, i.e frontend, backend, and infrastructure. Built and maintained the API integrations with Meta Ads, TikTok Ads, Google Ads, and Shopify that power the platform's attribution tracking, along with the core dashboard and reporting features merchants use daily. Also led a query optimisation that cut a core API endpoint's response time from 10 seconds to 300ms after the platform hit enterprise-scale transaction volume.
Tech stack
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